Known for her strategic marketing direction, Abby Di Niro uses her online and offline direct marketing, advertising, promotion and project management skills, create winning marketing campaigns. Her primary goal focuses on achieving successful and measurable results in all channels of marketing for her clients. She holds a unique discipline in integrated customer retention and acquisition marketing, with over 16 years experience in direct and electronic marketing for both business-to-consumer and business-to-business programs.

Abby founded MarketFX in 1999, after holding senior marketing positions with RewardStream, an online customer loyalty provider, Enhanced Marketing Services, a customer database management company, TELUS, Bell Canada/Stentor, and the Ford Motor Company. Her international clients have afforded her the opportunity to develop relationships with both the European and Australian market place.